The Five Cs: CONSISTENCY
Originally posted to Patreon in February 2019
There are 2 major categories of CONSISTENCY:
Consistency in the art (style, subject matter, technique...)
Today, I'll talk about consistency in POSTING to Social Media. It's up to you to figure out your own brand consistency, that's a whole other ball of marbles.
Here is an update as to my current numbers. If you remember, in the very first Instagram methods blog post, I was sitting at 5000 followers. I'm now at almost 10.3k and it's been just about a month and a half.
Consistency is crucial. Everyone says so and everyone listening agrees. Yet, of the 100 people who agree that consistency is important, only a few will take it to heart and try it out. Of those few, another small number will stick with it beyond a few days.
It's frustrating to post every day and see no growth immediately. However, the marathon part of this is that you're not going to see a skyrocket simply because you posted 3 days in a row. That's why I suggest pacing yourself, knowing your own limitations, and setting a schedule based on what you know you can follow through with.
The below image show those numbers above again, but this time, check out the far right column (ignore the middle column, that's how many accounts I'm following). Those are the posts I made. Now, SocialBlade has some glitches and it doesn't reflect the exact dates. The Friday and Monday that it appears I didn't post are inaccurate. Sometimes SocialBlade's numbers are slightly off, although I've noticed they aren't ever off by much. My purpose for showing you this image is to show you that I post one image almost every single day. At this point, I take Sunday off. But that media I'm posting every single day could be from the same piece of art multiple times. Sometimes it's a WIP, sometimes it's a time lapse video, eventually it'll be the final image. Sometimes it's a #ThrowbackThursday post!
Here's how the consistency aspect helps, and I'll try to take the cluttered up cluster of info in my brainmeats and sort it out in a way that makes sense to humans...
The Instagram algorithm responds when people see your work a lot. It responds when people pause and look at your art for longer than just a scroll past. So, to get people seeing your art more, you need to be posting it regularly, to give them the chance to see it more.
Now, we'll talk about how to get people to pause on your work (or better yet, click and share) in later posts, but none of that matters if you aren't even posting anything! This isn't to say you have to post 3 times a day (ideal) or even every single day (still good). So long as you have a regular posting schedule that you can maintain, you're good. It just may be slower if you can only post 3 times a week vs 3 times a day, so keep that in mind as well.
Planning your content in advance helps tremendously with Consistency. One big factor I had to overcome when figuring all of this out was the super strong urge to show something I created immediately. We all want that instant feedback. Look at this thing I made! However, taking lots and lots of photos and videos during the process of creating generates content that you can be posting consistently until you're ready to release the final piece. There's a timing aspect regarding prints for sale etc, but that's a whole other topic.
A bullet list!
Take a LOT of photos
Take more photos than that
Still more photos
Ideally, post 2-3 times per day, once a day at least
Plan your posts in advance